Privacy Policy

Thank you for visiting blingkraft. At blingkraft, we want to be sure you have a spectacular experience with us. This means that we take our responsibility of protecting your privacy seriously. We truly value the trust that you place in us while sharing your personal information, and we insist upon the highest standards of customer information privacy protection.

We have created this privacy policy to help you understand how blingkraft uses and protects any information that you share with us as you use this website. This privacy and cookies policy (“Privacy Policy”) is intended to outline how any personal data is collected from you via (the “Website”) or in one of our stores, will be protected, used, stored and processed by us to communicate with you and deliver you service excellence while being compliant with applicable data protection laws. You can be assured that your personal information will only be used in accordance with this privacy statement.

This Privacy Policy does not apply to websites that you may be able to access via links on the Website and/or activities offered by third parties. Please ensure you review any relevant policies on any third party websites before proceeding. blingkraft is not responsible for the collection or use of your personal information from these third party websites.


We will notify you of changes to this Privacy Policy by posting the amended terms on the Website.


At blingkraft, we aim to provide you with a memorable experience—one that is safe, smooth and personalised. To this end, we collect and store your personal information that you share with us from time to time. This enables us to provide you with products, features and services that most likely meet your needs, and to provide you with a customised website experience that is safer and smoother. blingkraft collects only such Personal Information that we believe to be relevant to your experience with blingkraft and which is required to understand you or your interests. .

Information we collect about you includes, but is not limited to:

when you sign up to our newsletter
when you enter competitions and prize draws;
when you register with the Website, by phone or by email, or provide personal information which you complete, or which we complete at your request in-store via a store card;
when you place an order on our Website;
if you ask us to receive personalised online content such as targeted advertising;
if you contact or correspond with us (for example, by phone, email or otherwise) to find out more about a product or our after sale care and support services, to report a problem with the Website or a product or for any other reason.

With your consent, we process the following personal data which you provide when you interact with the Website and use the related services and functions. The data may include your first and surname, title, gender, birthdate (day, month & year), anniversary (day, month & year) email address, phone number, address, as well as shipping address, billing address, and any other information that you consider necessary to provide us with.

The information collected from you via our Website will be matched with personal information you may have given us in our stores. This is to help us ensure that the data we hold about you is kept accurate and up to date.

We work closely with third parties, for example, business partners, sub-contractors for technical, payment and delivery services, advertising networks, analytics providers and search information providers. If we receive information about you from them, we will always seek assurances that they are providing information to us in accordance with data protection laws and that they are transparent with you that they may share your data with us. We may use this information to update our records about you to keep them accurate.

You can choose to remain anonymous and browse the website without telling us who you are or revealing any personal information about yourself. We may automatically track certain information about you based upon your behaviour on our website. This information is used to conduct internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.


We may use and share non-personal data we receive or collect from you without restrictions. We use the above personal data held about you for the following purposes:

to carry out obligations arising from any contracts entered between you and us and to provide you with information, products and services that you request from us, i.e. to process and complete your orders and to process your payments;
to remind you of products you have placed in your basket on the Website, but have not purchased*;
to tailor our Website content to your needs and preferences*;
to prevent, detect, and investigate fraud, security breaches, violations of law, and other misuse of the Website, and to enforce our Terms and Conditions.
to address any enquiries, correspondence, concerns or complaints you have raised;
for our internal operations, including data analysis, testing, research, statistical purposes and troubleshooting;
to provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about.
to deliver relevant advertising to you, for example, newsletters*; and
to make suggestions and recommendations to you about other products or services that may be of interest to you*.
to carry out automated decision-making and profiling for the purpose of identifying what information or advertising you might like to see from use, for example, by creating individual or group profiles.*

Your data may in any case be processed, even without your consent, for the purpose of complying with laws, regulations, to perform statistics on the Website’s usage and ensure its proper functioning, to establish or defend the legal claims in the interest of the Company.

In our efforts to continually improve our product and service offerings, we collect and analyse demographic and profile data aout our users’ activity on our website. We identify and use your IP address to help diagnose problems with our server, and to administer our website. Your IP address is also used to help identify you and to gather broad demographic information. We may occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (such as PIN code, age, or income level). You may choose not to participate. We use this data to tailor your experience with our website, providing you with content that we think you might be interested in and to display content according to your preferences.

You can opt out of our marketing communications at any time through the unsubscribe button at the bottom of every marketing email or by contacting us at


A cookie is a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website. When you browse the website in the future, the data stored in the cookie can be retrieved by the website to notify us of your previous activity. Cookies allow blingkraft to respond to you as an individual. By gathering and remembering information about your preferences, blingkraft can tailor itself to your needs, likes and dislikes and continually improve the Website and the customer shopping experience. The use of cookies also enables you to browse most of the blingkraft website pages without having to login repeatedly.

You can modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the user-friendly features we have built in our website. Further information about controlling or deleting cookies visit


blingkraft does not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operation our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

We may also share your data with the following categories of selected third parties in accordance with this Privacy Policy:

service providers (for example, IT services), business partners, suppliers and sub-contractors for the performance of any contract we enter into with you (such as, but not limited to, Website operations, payment services, shipments, delivery couriers, fraud investigations, bill collection, and affiliate and rewards programs);
analytics and search engine providers that assist us in the improvement and optimisation of the Website;
law enforcement or regulatory agencies, or authorised third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity through the Website that may expose us and/or the user or any third party to legal risks or liability; and
other business entities, should we plan to merge with or be acquired by that business entity. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your data.

These third parties who may receive your data will process that data for the purposes specified above and in accordance with applicable law. Why do we retain your data?

We will store your data for as long as strictly necessary for us to provide the relevant services to you, for as long as you wish to keep in touch with us or as long as is necessary to provide support-related reporting & analysis. Even if you request to erase your data, we may keep it in a form that doesn’t identify you. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

blingkraft may also release information when it believes release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over the other websites. Therefore, blingkraft is not responsible for the privacy practices or the content of the linked websites.


Our website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control.


If you have any questions or concerns regarding this privacy policy, feel free to contact us at or by phone at +91 9088999960.

If you ask us to stop processing your personal information in a certain way or erase your personal information, and this type of processing or information is needed to facilitate your use of the Website or is required to enable us to provide you with a service (such as to manage your online account), you may not be able to use the Website or the service as you did before.

This does not include your right to object to direct marketing which can be exercised at any time without restriction. Please allow at least 10 working days for your request to be actioned.


Under General Data Protection Regulation (GDPR), residents have the following rights:

To know the purpose to process the Personal Information.
To know the status of Personal Information processed.
Access the Personal Information that is processed.
To get erased or rectified the Personal Information.
Restrict the processing of the Personal Information.
Data portability of the Personal Information provided on the Website.
To have opt-out option from processing the Personal Information (unless blingkraft has compelling legitimate grounds otherwise).

The above mentioned rights can be exercised by residents by contacting at